For businesses trying to push products into retail stores, having a well organized retail line sheet to present is critical. The line sheet is a document that the business can hand over to a retail buyer that quickly and easily presents all the information needed to determine if the products are a good fit for the retail location. Here are three things about line sheets businesses should keep in mind during design.
Every smart business owner knows the importance of KPIs (Key Performance Indicators). KPIs are metrics used to measure the success of a business, department, or individual against their goals. They..
Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the situation..
Studies have shown that salespeople are most engaged and motivated when they are conducting core activities, such as talking to prospects or working towards closing a deal. Ambition Marketing..
Both retailers and suppliers of food and beverage products are responsible for making sure that they’re offerings are safe for consumption. A brand’s reputation and bottom line can suffer as a result..
You’ve heard the story before. When Coca-Cola replaced their original soft drink with new Coke in 1985, things went haywire. People began to hoard original Coca-Cola, some identifying the situation..
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For growing and competitive businesses, it is important to constantly evaluate operations. To track their most important business objectives, data-driven teams establish Key Performance Indicators..
After years of cold calling, in-store visits, and demo planning, your big day has come. Your boss has recently offered you a promotion and you’re soon to be the new regional manager. While an..
Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly..
The movie, Office Space, is about a man who dislikes sitting at his desk everyday. When it came out in 1999, Peter Gibbons, the protagonist, worked here:
Last week, we looked into regional differences in the distribution of activities conducted by field reps around the world. This week, we will explore the differences in activity distribution between..
