The Undeniable Power of POP Ads

When you walk into the grocery store, typically you know what you are looking for. You may have a list typed out on the notepad of your smartphone, go for the old school paper list, or you just..

Using Mobile Data Collection to Vie for Shelf Space

Retail shelf space is a hot commodity for suppliers and distributors. With so many products on the market and so little room available to display them, retailers are more selective than ever about..

Packaging

Packaging Design: Getting From the Shelf to the Checkout Line

A thirsty shopper approaches the refrigerated section of Whole Foods and faces about twenty different beverage options. She wants something healthy to make up for the 

slice of pizza she just ate for..

Technology

Bad Data: A 21st Century Business Epidemic

Between 2007 and 2009, 8.8 million jobs and $19.2 trillion in household wealth were lost. The causes of the Great Recession of 2008 are numerous and in continuous debate. As we begin to list probable..

Why Lumber Liquidators’ Marketing/Merchandising Combo Will Thrive

On Tuesday June 15th, Lumber Liquidators made the announcement that it had fired Chief Merchandising Officer William Schlegel. Although the decision to fire Schlegel was not explained, the flooring..

CPG Team Management

Maximize Efficiency Through an Organized Schedule

Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..

Team Building

The Triple Crown of Sales

Tomorrow, the 147th Belmont Stakes will take place in New York at Belmont Park. This race is the last of the three big American races, prefaced first by the Kentucky Derby, then the Preakness..

Team Building

Myth Buster: Extroverts Make the Best Field Reps

When you’re putting together a team of field reps, what is your goal? What is it that you hope your reps can deliver? Great customer service, high customer retention, expansive knowledge of products,..

Field Marketing

3 Simple Summer Promotional Ideas for Small Businesses

The summertime provides retailers with unique opportunities to capitalize on the season’s warm weather, increased tourism, and seasonal events. Even if your company is not in the business of..