Field Activity Management is the art of managing and reacting to all of the moving parts a business has operating outside of a central office. The specifics of an operation will differ from industry to industry and from business to business, but in general, Field Activity Management covers all of the operations of businesses who focus on data collection and analysis, but still work on accquiring new customers and maintaining existing..
A manager who supervises remote employees has a far different set of challenges than a supervisor whose employees are located in the office. Managers of remote employees do not have the option to..
Your company produces a delicious, refreshing product that you know consumers can’t wait to drink -- and buy. Even after you’ve perfected the product itself, its packaging, and decided how to market..
There have been many advances with the mobile device since it first launched but SMS has remained by it’s side. Text messaging has stayed reliable and efficient for almost as long as the mobile..
Over the past month, you may have heard about the Food and Drug Administration (FDA) finalizing the new nutrition facts labeling laws for packaged food. Why would they update labeling? First, the..
Contrary to the understanding of many business owners, public relations is not limited to management of media communications. Rather, public relations forms a crucial part of the strategic objectives..
When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored..
One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...
There’s no perfect time to scale your consumer packaged goods business, but as you begin to meet sales goals and build a strong financial buffer, you’re probably starting to think big. Increasing..
In the modern world, coaching is the single best way for a leader to improve a sales team's performance, and doing so is one of the best ways to gain a competitive advantage. However, today's..
The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering a high-quality product, having unique packaging is one way to attract consumers..
