Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular, competition on physical retail shelves becomes more cutthroat. With that in mind, it’s critical you consider new ways to make your merchandise stand out against your competitors.
In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..
Does it ever feel like there’s a new competitor on your shelf every time you walk through the grocery store? Trust that feeling, it might be right. There are about 21,000 food manufacturers in the..
If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles.
There are many tricks of the trade merchandisers use to attract customers to their displays..
Effective retail merchandising is key to the success of consumer goods products. Creating the right environment for a product is all about effective retail audits: making sure that everything about a..
Your favorite beauty products are coming to a college near you. The field of cosmetics merchandising is rapidly diversifying, and retail giants such as Barnes & Noble are on the forefront of this.. |
Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as..
So, you have a great beverage recipe. Now what? It can be intimidating to approach taking your product to the next level and embarking on the journey of entrepreneurship. There’s a lot to think about..
Sunshine and warm air. Our calendars still reflect summer, but in the world of packaging it’s always best to stay ahead of the curve. With that being said, we know what’s lurking around the corner...
The craft beer industry is booming in the United States, as it generated $22.3 billion in 2015 alone. Moreover, the industry experienced 12.8% growth in sales volume. Increased growth means increased..
Note: We've updated this with a new post that covers the biggest visual merchandising trends of 2018. To read the new post, follow this link!
Visual merchandising is a subset of retail merchandising..
