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Retail execution is directly related to performance on the shelves, so hiring an effective field team is crucial. In 2016, the recruiting process has become more personalized and fast-paced than ever, putting candidates in the driver’s seat - rather than employers. Here are five recruiting techniques that will help you land the best field representatives.
There is probably no time of year that matters more for consumer goods companies than the winter holiday season. The weeks surrounding December 25 bring out consumers in droves, traffic that affects..
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As small businesses fight to stand out in an increasingly competitive consumer landscape, merchandisers need to utilize every weapon in their arsenal to win the marketing battle. That's where field..
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New competitors are jumping into the grocery merchandising game all the time.
Nontraditional retailers, such as Amazon, are expanding their presence in the grocery industry by building..
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It's no secret the retail industry is always changing. New software is constantly being introduced, and merchandisers have to decide which technologies to implement to help jumpstart their..
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Grocery merchandisers need to step up their game to compete in an increasingly competitive marketplace.
Amid emerging trends, a diversifying industry and changing consumer preferences, it's more..
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As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in..
Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..
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In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..
If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles.
There are many tricks of the trade merchandisers use to attract customers to their displays..
Effective retail merchandising is key to the success of consumer goods products. Creating the right environment for a product is all about effective retail audits: making sure that everything about a..
