Technology

Field Marketing Software: The Present and Future of Business Growth

As small businesses fight to stand out in an increasingly competitive consumer landscape, merchandisers need to utilize every weapon in their arsenal to win the marketing battle. That's where field..

3 Steps to Freshen Up Your Grocery Merchandising Strategy

New competitors are jumping into the grocery merchandising game all the time. 

Nontraditional retailers, such as Amazon, are expanding their presence in the grocery industry by building..

3 Software Trends to Rule the Retail Game

It's no secret the retail industry is always changing. New software is constantly being introduced, and merchandisers have to decide which technologies to implement to help jumpstart their..

CPG Tools & Tech

How to Execute Your Cosmetic Marketing Strategy to Perfection

As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in..

Packaging

3 Cosmetic Industry Trends That Can Help You Beat The Competition

Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..

CPG Tools & Tech

The Secrets of Effective Cosmetics Merchandising

In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..

How to Take Cross Merchandising to The Next Level

If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles. 

There are many tricks of the trade merchandisers use to attract customers to their displays..

3 Steps to Creating a Successful Retail Execution Strategy

Effective retail merchandising is key to the success of consumer goods products. Creating the right environment for a product is all about effective retail audits: making sure that everything about a..

Cosmetics Merchandising Is the Latest College Craze