How to Sell to Walmart

Getting your products into a big retailer can bring your business to the next level.

Making the leap from small stores to well-known retailers can make a huge difference for a company, but it's no..

Field Marketing

Field Marketers' Friends: Who You Need to Know to Be Successful

Field marketing representatives spend a considerable portion of their day interacting with numerous people outside of their organization, including customers. Who exactly do field marketers come into..

Field Marketing

How to Become a Brand Ambassador

Your friend on Instagram tags the brand of the shirt he’s wearing in his latest post. Your little sister is twirling a sign on the sidewalk promoting a sale for the store she works at. Your cousin is..

CPG Team Management

How to Establish Yourself as a New Brand

After you've made it into a store and gotten a spot on the shelf you're happy with, it's time to prove your brand's worth.

Your time with a retailer can be incredibly short-lived if you don't give..

Field Marketing

Street Team Representative: Job Description, Salary, & More

A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team..

Field Marketing

Field Marketing Representative: Job Description, Examples, Salary, & More

If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How much..

CPG KPIs & Reporting

Pricing Strategies: What Works Best For Your Business?

When embarking on a new business venture, there is no shortage of items on the strategizing agenda that need attending to. One crucial step to constituting a successful business plan, and ultimately..

Everything You Need to Know About Field Marketing

Field Marketing Definition

Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in..

CPG Industry News

Getting Into Gear For Your Series B Funding Round

Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with the..