Getting your products into a big retailer can bring your business to the next level.
Making the leap from small stores to well-known retailers can make a huge difference for a company, but it's no easy task. One of the largest retail chains in the country - Walmart - is a great example of a retailer that can bring a brand from obscurity to top seller. But to get your product into Walmart stores across the country, you need to have a..
Field marketing representatives spend a considerable portion of their day interacting with numerous people outside of their organization, including customers. Who exactly do field marketers come into..
Your friend on Instagram tags the brand of the shirt he’s wearing in his latest post. Your little sister is twirling a sign on the sidewalk promoting a sale for the store she works at. Your cousin is..
If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the..
After you've made it into a store and gotten a spot on the shelf you're happy with, it's time to prove your brand's worth.
Your time with a retailer can be incredibly short-lived if you don't give..
A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team..
If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How much..
When embarking on a new business venture, there is no shortage of items on the strategizing agenda that need attending to. One crucial step to constituting a successful business plan, and ultimately..
Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in..
Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with the..
For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..
