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Merchandising is an essential part of any successful beverage brand's retail strategy. Having your logo, promotional materials, and products front and center make it easy for casual shoppers to stumble upon your brand and for loyal customers to find your bottles in no time.
We recently sat down with John Ellsessar, sales manager for Naragansett Brewing and alcohol industry veteran, to bring you his tips on effective merchandising at..
No matter how successful your products, it's always a challenge to stand out from competitors in your market. Unfortunately, having the highest quality product available isn't always enough to..
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Sitting in a cubicle making cold calls all day is not the way to make this year's sales quota. Sales is often thought to be a “black and white” industry, where representatives operate as either..
Getting your products into a big retailer can bring your business to the next level.
Making the leap from small stores to well-known retailers can make a huge difference for a company, but it's no..
Field marketing representatives spend a considerable portion of their day interacting with numerous people outside of their organization, including customers. Who exactly do field marketers come into..
Your friend on Instagram tags the brand of the shirt he’s wearing in his latest post. Your little sister is twirling a sign on the sidewalk promoting a sale for the store she works at. Your cousin is..
If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the..
A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team..
If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How much..
When embarking on a new business venture, there is no shortage of items on the strategizing agenda that need attending to. One crucial step to constituting a successful business plan, and ultimately..
