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4 Questions Every Retailer Asks When Considering Your Product for Their Stores

Ameyna Jackson

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important steps when trying to get your product in stores is your product pitch. A pitch can make or break your chances of getting into the store of your choosing. To make sure you nail your pitch, make sure you know the answer to these major..

The Ultimate Guide to Launching a Brand Ambassador Program

Melissa Sonntag

People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they..

5 Min Read

Field Marketing

How to Master Product Demonstrations in 6 Simple Steps [Infographic]

Gabrielle Downey

A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..

14 Min Read

Packaging

Secrets to Success in The CPG Industry [Infographic]

Victoria Vessella

As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..

1 Min Read

How to Optimize Your Medical Device Sales Process [Infographic]

Gabrielle Downey

The sales process supports the success of a product. It implements a foundation for a company to set the precedent for future procedures. Optimizing current procedures can not only positively..

1 Min Read

CPG Team Management

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

Gabrielle Downey

With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..

1 Min Read

CPG Industry News

The Basics of Cross Merchandising [Video]

Gabrielle Downey

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..

3 Min Read

Field Marketing

Field Operations Manager: Definition, Job Description, Salary, and More

Frank Brogie

Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do more..

3 Min Read

Field Marketing

Brand Ambassador Resume and Cover Letter [Free Template]

Melissa Sonntag

A brand ambassador acts as the public face of a company. She represents her brand in a variety of scenarios, and the position can be a great and rewarding career in the field of business marketing...

4 Min Read

CPG Industry News

Natural Products Expo West 2017: Recap

Victoria Vessella

If you’re in the natural products space, then you’ve definitely heard of Expo West. This multi-day conference and trade show is the world’s largest healthy products event. It’s produced by New Hope..

3 Min Read

Field Sales

Field Sales Representative: Job Description, Salary, & More

Frank Brogie

Looking for a new job as a field sales representative? Building a field sales team? Whether your goal is to build a career in sales or make your living managing a remote sales team, here's everything..

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4 Questions Every Retailer Asks When Considering Your Product for Their Stores

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The Ultimate Guide to Launching a Brand Ambassador Program

How to Master Product Demonstrations in 6 Simple Steps [Infographic]

Secrets to Success in The CPG Industry [Infographic]

How to Optimize Your Medical Device Sales Process [Infographic]

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

The Basics of Cross Merchandising [Video]

Field Operations Manager: Definition, Job Description, Salary, and More

Brand Ambassador Resume and Cover Letter [Free Template]

Natural Products Expo West 2017: Recap

Field Sales Representative: Job Description, Salary, & More