People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they love because they help them form their identities.
Understanding this concept is the key to a successful business model. Your brand sells more than just a product -- it sells meaning. Building a community around this meaning attracts more..
![How to Master Product Demonstrations in 6 Simple Steps [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-200464115-001-min.jpg?width=480&height=252&name=iStock-200464115-001-min.jpg)
A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..
![Secrets to Success in The CPG Industry [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-534029622.jpg?width=480&height=252&name=iStock-534029622.jpg)
As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..
![How to Optimize Your Medical Device Sales Process [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-488871726-min.jpg?width=480&height=252&name=iStock-488871726-min.jpg)
The sales process supports the success of a product. It implements a foundation for a company to set the precedent for future procedures. Optimizing current procedures can not only positively..
![Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/cosmetics-merchandising.jpg?width=770&height=404&name=cosmetics-merchandising.jpg)
With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..
![The Basics of Cross Merchandising [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/cosmetics-display.jpg?width=480&height=252&name=cosmetics-display.jpg)
Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..
Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do more..
![Brand Ambassador Resume and Cover Letter [Free Template]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-498941586-min.jpg?width=480&height=252&name=iStock-498941586-min.jpg)
A brand ambassador acts as the public face of a company. She represents her brand in a variety of scenarios, and the position can be a great and rewarding career in the field of business marketing...
If you’re in the natural products space, then you’ve definitely heard of Expo West. This multi-day conference and trade show is the world’s largest healthy products event. It’s produced by New Hope..
Looking for a new job as a field sales representative? Building a field sales team? Whether your goal is to build a career in sales or make your living managing a remote sales team, here's everything..
In today’s digital age, information is being discovered and disseminated at extraordinary rates. The public’s increasing knowledge of the world around them has caused major shifts in the way people..
