The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and organized, you wont be able to report on them, leaving you with effectively no data at all.
Keeping their metrics consistent, however, can be a huge challenge, especially for companies that rely on data that's collected out in the field. Now..
Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..
If your company employs a field team to represent your brand at retail, you know how valuable it is to have someone make an impression on those stores in person. On the flip side, working out in the..
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Relationships of all kinds can be difficult to navigate, and the relationship between a brand representative and a retailer is no exception. Still, many reps, merchandisers, and salespeople forego..
Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and win..
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While our ancestors probably weren't contouring their faces or experimenting with minerals to develop the perfect highlighter, historians believe people have been engaging in various cosmetic..
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You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart Supplier..
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You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to move..
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Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute.
As many..
A customer walks into their local grocer looking for their favorite kombucha brand, only to find that it’s out of stock. Frustrated, this patron considers her options: choose another brand, choose..
Over the course of thousands of years, the beer market has transformed from ancient tradition to medieval currency - from criminal activity to commercial powerhouse.
Whether you work behind the..
