CPG Industry News

How to Fill Out The Whole Foods Vendor Application [Step-By-Step Guide]

You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to move..

CPG Industry News

3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute. 

As many..

Supply Chain Management

How Stockouts Can Hurt Your Business (And How to Prevent Them)

A customer walks into their local grocer looking for their favorite kombucha brand, only to find that it’s out of stock. Frustrated, this patron considers her options: choose another brand, choose..

Packaging

4 Questions Every Retailer Asks When Considering Your Product for Their Stores

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..

Team Building

The Ultimate Guide to Launching a Brand Ambassador Program

People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they..

Field Marketing

How to Master Product Demonstrations in 6 Simple Steps [Infographic]

A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..

Packaging

Secrets to Success in The CPG Industry [Infographic]

As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..

CPG Team Management

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..

CPG Industry News

The Basics of Cross Merchandising [Video]

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..