On Friday, the food and bev space was abuzz over the news that Amazon is buying Whole Foods. From the purchase’s impact on company culture to the $13.7 billion price tag (cue Dr. Evil voice), there is a lot to talk about. Here are the tweets we’re still laughing about this week.
If your products are sold off the shelf at retail, you know retail execution starts with merchandising. Merchandising can be a powerful tool that benefits your brand far more than simply making sure..
Nowadays, this role takes on a variety of shapes from one brand to another.
A “brand ambassador” can be an Instagram model or a friendly worker dishing out free samples at your local grocery store...
Rather than using a distributor, you’ve decided to directly sell your product to retail stores. This can be the right move for younger brands that don’t have the budget or volume to outsource just..
As a growing brand, one of the cornerstones of your marketing strategy is probably sharing stories and photos that show the world how much people love your products. It's easy enough to get sharable..
The days of traditional, in-your-face advertising are being eclipsed by more creative ways of spreading the word about a brand. Companies are realizing that their users are becoming more and more..
After weeks, months, maybe even years of research and development, you’ve finally done it: you’ve created an amazing new product. At least to you and your supporters, your product is amazing. But how..
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All businesses realize the importance of marketing to consumers. After all, if people don’t know your product exists, there will be no demand for it in the market, and that means no sales. However,..
No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..
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Field marketing is an effective way of engaging with consumers and raising brand awareness, but the variety of responsibilities and actions it entails can seem overwhelming to anyone new to the..
If you’re wondering why merchandising is important, consider this - over one-third of product volume is sold with merchandising support across 39% of CPG categories, including grocery. Hence,..
