Field Sales

3 Action Steps to Get Your Product in Stores

Rather than using a distributor, you’ve decided to directly sell your product to retail stores. This can be the right move for younger brands that don’t have the budget or volume to outsource just..

Field Marketing

3 Clever Ways to Use Your CRM to Step Up Your Social Media Marketing

As a growing brand, one of the cornerstones of your marketing strategy is probably sharing stories and photos that show the world how much people love your products. It's easy enough to get sharable..

Field Marketing

How Your Brand Ambassadors Can Help You Sell More - Even Online!

The days of traditional, in-your-face advertising are being eclipsed by more creative ways of spreading the word about a brand. Companies are realizing that their users are becoming more and more..

Field Marketing

Trade Marketing: The Ultimate Guide [Example Strategies]

All businesses realize the importance of marketing to consumers. After all, if people don’t know your product exists, there will be no demand for it in the market, and that means no sales. However,..

Field Marketing

2 Trade Promotion Tactics That Can Boost Sales by 15%

No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..

Field Marketing

Field Marketing: What Is It? [Infographic]

Field marketing is an effective way of engaging with consumers and raising brand awareness, but the variety of responsibilities and actions it entails can seem overwhelming to anyone new to the..

Food and Beverage Merchandising: 3 Ways to Entice Shoppers

If you’re wondering why merchandising is important, consider this - over one-third of product volume is sold with merchandising support across 39% of CPG categories, including grocery. Hence,..

Packaging

The Essential Checklist for Food Product Labels [Checklist]

Food labels are a basic tool used by consumers when choosing food in stores. The information on the packaging label should be understandable, good quality printing, and must not be covered or..

Field Marketing

5 Tips For Better Apparel Merchandising And Marketing [Infographic]

From entering a store to closing a purchase, most customers don’t realize how merchandising impacted them. The subtle context of perfectly arranged racks and shelves, the precise placement of..