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Product Demonstrator: Definition, Job Description, Salary, and More

Field Marketing

Product Demonstrator: Definition, Job Description, Salary, and More

Elise Renner

Wondering how to become a product demonstrator? First, you must read up on the role and responsibilities of the job. Though product demonstrators have been around since the invention of the wheel, the role has continuously evolved over time. Today, successful demonstrations demand an individual who is committed to learning, mastering, and sharing a product with others. In this article, we will go over the basics of what a product..

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9 Min Read
Merchandising Definitions by Retail Role: Are You a Good Example?

Merchandising Definitions by Retail Role: Are You a Good Example?

Sarah Mooney

The Obvious: Merchandising means something a little different for every retail role.

The Lesson: By understanding the differences in the definition of merchandising between roles, and applying this..

7 Min Read
Face-to-Face Marketing: 4 Ways to Stand Out in a Digital Age [New Data]

Face-to-Face Marketing: 4 Ways to Stand Out in a Digital Age [New Data]

Elise Renner

In today’s digital age, there is one thing technology can’t replace: personal communication.

Though virtual marketing has changed the game dramatically with the rise of social media, it can’t fully..

27 Min Read
Merchandising Reset Lingo from A to Z [Glossary]

Merchandising Reset Lingo from A to Z [Glossary]

Sarah Mooney

Merchandising resets are key to a successful merchandising strategy and involve completely reorganizing a category, department, or sometimes even an entire store.

4 Min Read
Merchandise Processing Fee: Hidden Information You Need to Know

Supply Chain Management

Merchandise Processing Fee: Hidden Information You Need to Know

Victoria Vessella

Whether you’re a foreign company importing your products to the United States, or you’re an American company importing foreign goods as part of your business, you’ll need to account for the..

7 Min Read
What Is Field Marketing? Three Stories From The Field

What Is Field Marketing? Three Stories From The Field

Elise Renner

What Is Field Marketing?

Field marketing is a branch of direct marketing. It involves brand representatives going out into the “field” to put product in the hands of potential customers.

6 Min Read
Stock Rotation Refresher: Educational GIFs & Interactive Infographic

Supply Chain Management

Stock Rotation Refresher: Educational GIFs & Interactive Infographic

Sarah Mooney

Whether you need a refresher on stock rotation or are learning about it for the first time, you’ve come to the right place. Stock rotation isn’t glamorous, but it’s important and can save a business..

3 Min Read
In-Store Execution: How to Slay the Competition

In-Store Execution: How to Slay the Competition

Victoria Vessella

Even if you have the best product on the market, your brand cannot experience success if you’re being overshadowed by the competition. A solid in-store retail execution strategy is your secret weapon..

3 Min Read
Hey Alexa, What's a Merchandiser? (In 250 Words)

Hey Alexa, What's a Merchandiser? (In 250 Words)

Elise Renner

Depending on who you ask, everyone might have a different definition of a merchandiser - some longer, and some more confusing, than others. In this post we'll give it to you straight in less than 250..

3 Min Read
Our Favorite Twitter Reactions to Amazon Buying Whole Foods

Service Industry News

Our Favorite Twitter Reactions to Amazon Buying Whole Foods

Sarah Mooney

On Friday, the food and bev space was abuzz over the news that Amazon is buying Whole Foods. From the purchase’s impact on company culture to the $13.7 billion price tag (cue Dr. Evil voice), there..

6 Min Read
3 Merchandising Strategies That Will Give Your Brand an Edge

3 Merchandising Strategies That Will Give Your Brand an Edge

Victoria Vessella

If your products are sold off the shelf at retail, you know retail execution starts with merchandising. Merchandising can be a powerful tool that benefits your brand far more than simply making sure..

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