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Milk Makeup's Secret Weapon for Merchandising at Sephora  

CPG KPIs & Reporting

Milk Makeup's Secret Weapon for Merchandising at Sephora  

Frank Brogie

For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras nationwide. They equipped their education and merchandising team with Repsly.

After just a few weeks equipped with the Repsly app, the team is now 800% more efficient. They’ve replaced manual write-ups with easy-to-use reports that include..

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5 Min Read
5 Visual Merchandising Trends To Revamp Your Strategy in 2018

5 Visual Merchandising Trends To Revamp Your Strategy in 2018

Gabrielle Downey

Brick-and-Mortar storefronts don’t fear a challenge as they take on the age of digitalization. Seeking a hands on experience, consumers look for ways to combine in-store shopping with the convenience..

17 Min Read
What 19 Beverage Execs Taught Us About Growing a Winning Brand

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

Victoria Vessella

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

5 Min Read
How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

Victoria Vessella

Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..

11 Min Read
Get Inspired: How to Pull Off These 5 Brewery Field Events

Field Marketing

Get Inspired: How to Pull Off These 5 Brewery Field Events

Sara Mack

Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands and..

9 Min Read
WATCH: 3 Boston Disruptors on Breaking Out in Food & Beverage

Repsly News

WATCH: 3 Boston Disruptors on Breaking Out in Food & Beverage

Frank Brogie

To kick off 2018, we brought a bunch of Boston’s best minds in food and beverage to our office to talk about one of the hottest topics of 2018: disruption. (In fact, we just talked about this very..

5 Min Read
Repsly Announces Its 1000th Customer: Vita Coco!

Repsly News

Repsly Announces Its 1000th Customer: Vita Coco!

Victoria Vessella

We’ve hit a milestone at Repsly. As of January 2018, we’ve signed on our 1000th client, who’s none other than beverage industry legend Vita Coco! We’ve come a long way since our humble beginnings ten..

6 Min Read
4 Territory Management Mistakes That Hold You Back From Growth

Territory Management

4 Territory Management Mistakes That Hold You Back From Growth

Melissa Sonntag

Running a business is all about trial and error, which makes mistakes inevitable. Still, some mistakes can cost you more than others. When it comes to territory management, many managers do not..

6 Min Read
Best Practices for Managing Field Sales Reps with Field Sales Software

Technology

Best Practices for Managing Field Sales Reps with Field Sales Software

Sara Mack

As brands grow, pieces of their organizational strategies (take, for example, email chains for each out of stock item or handwritten and manually submitted consumer feedback reports) can become..

5 Min Read
How 3 Local Breweries Are Standing Out in a Crowded Beer Market

Field Marketing

How 3 Local Breweries Are Standing Out in a Crowded Beer Market

Melissa Sonntag

It’s 2018, and as a brewer, you feel like you’re drowning in beer -- and not in a good way. At this point in the game, there are over 5,000 breweries in the U.S., and that number will only continue..

6 Min Read
3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]

Packaging

3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]

Sarah Mooney

We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always have..

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