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Use These 6 Social Media Tips to Boost Your Beauty Brand Online

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

Sara Mack

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media campaign in the cosmetics space like one of the 25 Buzziest Beauty Brands of 2018 takes meticulous attention to detail -- and not all strategies are created equal. We did some research and pulled together the top six tactics social media..

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6 Min Read
Agile Like a Startup, Organized Like Enterprise

Agile Like a Startup, Organized Like Enterprise

Tamara Scott

Startups are everywhere these days, and not just in Silicon Valley. It seems like every new business is calling itself a startup, thereby riding the wave of positive vibes for these scrappy, 80-hour..

5 Min Read
Anastasia Beverly Hills: The Rise From Brows To Buzzy

Anastasia Beverly Hills: The Rise From Brows To Buzzy

Gabrielle Downey

Earlier this year, we ranked the 25 Buzziest Beauty Brands of 2018, highlighting companies leading the way in social media engagement and community involvement in the cosmetics and beauty space...

11 Min Read
Expo West 2018: Recap

CPG Industry News

Expo West 2018: Recap

Victoria Vessella

Anyone and everyone who’s active in the natural food and beverage space knows about the Natural Products Expo. This year’s Expo West held in Anaheim, CA drew over 80,000 attendees and featured 3,000+..

9 Min Read
Secrets to Scaling from a Cult-Favorite Kombucha Brand

Client Management

Secrets to Scaling from a Cult-Favorite Kombucha Brand

Victoria Vessella

When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly programming,..

8 Min Read
Repsly Celebrates 70 Customers at Expo West!

Repsly News

Repsly Celebrates 70 Customers at Expo West!

Frank Brogie

Every industry has its Super Bowl, and for brands who sell at grocery stores there’s no doubt that’s Natural Products Expo West. For four days every March, more than 3,000 food and beverage brands..

5 Min Read
5 Things You Need to Know Before Taking Your Brand International

Packaging

5 Things You Need to Know Before Taking Your Brand International

Robin Kachuck via BrandBear Strategy + Design

Building an international brand - one that successfully straddles geographic borders - can be complex and risky. So to start, Canada would seem to be an obvious first choice for US companies who want..

5 Min Read
Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Field Marketing

Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Victoria Vessella

On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan restaurant, ..

11 Min Read
Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Victoria Vessella

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..

9 Min Read
Why CPG Disruptors Don't Get Branding Right the First Time

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Sara Mack

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

20 Min Read
18 For '18: F&B Executives on Their Favorite Products of The Year

CPG Industry News

18 For '18: F&B Executives on Their Favorite Products of The Year

Victoria Vessella

What does it take to get noticed in the consumer goods industry? With new brands popping up on what seems like a daily basis, standing out from the crowd is harder than ever before.

That being said,..

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