What CPG Brands Can Learn From Street Teams in the Music Industry
Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for an indie band’s demo or seen posters for a bluegrass band plastered on telephone poles across town you’ve witnessed the impact a good street team can have. Even though they’re most recognizable within the music industry, emerging CPG..