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What CPG Brands Can Learn From Street Teams in the Music Industry

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Sara Mack
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8 Min Read
6 Coffee Industry Trends To Wake You Up In 2018

Insights and Studies

6 Coffee Industry Trends To Wake You Up In 2018

Gabrielle Downey

America drinks 400 million cups of coffee a day, coming in as the world’s #1 coffee drinker. How do you reinvent something that’s been done (literally) millions of times? A company like Califia..

7 Min Read
11 Hacks for Managing a Remote Workforce and 5 Tools to Do It

Insights and Studies

11 Hacks for Managing a Remote Workforce and 5 Tools to Do It

Gabrielle Downey

For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges...

8 Min Read
Drink Up These 2018 Beverage Industry Trends

Insights and Studies

Drink Up These 2018 Beverage Industry Trends

Gabrielle Downey

This year we are toasting to game changers in the beverage industry. Brands like Boxed Water are turning the market on its head as they look at old products in new ways. Other companies like..

6 Min Read
Secrets From the Field: 3 Education Tips for Beauty Brands

Field Marketing

Secrets From the Field: 3 Education Tips for Beauty Brands

Sara Mack

Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your products..

6 Min Read
How to Get Closer to Your Field Team Without Slowing Them Down

CPG Tools & Tech

How to Get Closer to Your Field Team Without Slowing Them Down

Frank Brogie

If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..

14 Min Read
Sample These 2018 Food and Beverage Industry Trends 

Insights and Studies

Sample These 2018 Food and Beverage Industry Trends 

Gabrielle Downey

 Since 2017, we’ve seen stores embrace digital shopping, step up their stance on sustainability, and promote a healthier perspective overall. In 2018, it is food and bev’s chance to take those..

13 Min Read
4 Tips to Transform Into a Lifestyle Brand in 2018

Insights and Studies

4 Tips to Transform Into a Lifestyle Brand in 2018

Sara Mack

The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about you..

2 Min Read
How to Use Merchandising to Become Your Retailer's Favorite Supplier [Podcast]

Merchandising

How to Use Merchandising to Become Your Retailer's Favorite Supplier [Podcast]

Frank Brogie

At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on..

11 Min Read
[Watch] Three Boston Connectors Disrupting Food and Bev Tech

[Watch] Three Boston Connectors Disrupting Food and Bev Tech

Gabrielle Downey

At every Repsly Power Hour, we dig in and get closer to the thriving food and beverage community in Boston. Earlier this year, we hosted Farmer Willie’s Ginger Beer, Grillo’s Pickles, and UNREAL..

8 Min Read
How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Packaging

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..

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