Executing well at retail is something that every brand must master if they want to succeed. Once customers are already in the store, how do you get them to interact with and eventually buy your products? The answer lies in your point of purchase marketing.
Even if you couldn’t make it to our May Power Hour, you definitely don’t want to miss out on the great advice we got from our panelists from up-and-coming beverage brands Privateer Rum, RISE Brewing..
To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to meet..
Every May, the National Confectioners Association produces its flagship trade show, aptly titled the Sweets & Snacks Expo. Held in Chicago, this three-day event features 800 exhibitors and draws a..
If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be on..
One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..
Customers wind through aisle after aisle, swimming through seas of food and beverage products. Does your beverage stand out? Or, are you at a loss for new and innovative ways to merchandise and..
Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate..
One of my favorite parts about my job is that I get to travel the country for trade shows and conferences in a wide variety of industries. With a renewed focus on the cosmetics space, I had the..
While trends may come and go, these retail merchandising tips are here to stay. Time and time again these merchandising methods yield success and can be applied in any market. Get in the mindset of..
Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for..
