If you want your brand to succeed in stores, you need a great retail marketing strategy. Retail marketing is the process of bringing a product directly to customers in a retail store. There are many factors that go into a successful retail marketing strategy, and finding one that works for your unique brand can help you perform significantly better in stores.
Creating your “retail marketing mix” can be frustrating, but using data can..
Any brand that relies on field sales teams to generate new business knows the importance of efficiency and relationship building. Wasted time traveling between accounts or frantically trying to..
It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..
Executing well at retail is something that every brand must master if they want to succeed. Once customers are already in the store, how do you get them to interact with and eventually buy your..
Even if you couldn’t make it to our May Power Hour, you definitely don’t want to miss out on the great advice we got from our panelists from up-and-coming beverage brands Privateer Rum, RISE Brewing..
To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to meet..
Every May, the National Confectioners Association produces its flagship trade show, aptly titled the Sweets & Snacks Expo. Held in Chicago, this three-day event features 800 exhibitors and draws a..
If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be on..
One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..
Customers wind through aisle after aisle, swimming through seas of food and beverage products. Does your beverage stand out? Or, are you at a loss for new and innovative ways to merchandise and..
Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate..
