Field Marketing

These 6 Secrets on Your Label Are the Key to Better Retail Demos

What you see is what you get. At least to the human mind, that’s how it works.

Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..

CPG KPIs & Reporting

Data-Driven Retail Best Practices: Going Beyond Demos and Displays

As a competitive CPG company, you already know the retail “best practices” of fighting for facings, creating eye catching displays, and getting shoppers to demo your products. But despite all of..

How to Sell More Alcohol at Retail [Expert Interview]

John Ellsessar is a sales manager for Narragansett Beer, and has worked in the alcohol beverage industry for 36 years. John began his career in the alcohol industry with a college job managing a..

Visual Merchandising Display Techniques: 4 Tips to Increase Sales

Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop an unique business identity and brand, differentiating yourself from your..

5 Easy Stock Replenishment Tips to Limit Out of Stocks

Stock replenishment is a vital part of your brand’s sales. It’s essential that the shelves are stocked with enough of your product to meet your customer’s demand. For your sales process to be..

Supply Chain Management

Product Distribution Strategy: The Ultimate Guide [Infographic]

 When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you..

How to Analyze Success of Product Promotions [Free Toolkit]

In the competitive CPG space, your ability to execute at retail plays a massive role in your business’s success. Using in-store promotions is one of the most popular and effective ways to boost your..

Client Management

4 Ways Mobile CRMs Are Disrupting The Retail Industry

In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork, which..

CPG KPIs & Reporting

Agile Reporting: How to Save Time While Uncovering Trends From the Field

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..