It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.
Independent dealers face additional adversity due to budget constraints and talent retention issues that retail giants can afford to overlook.
However, one area where independents can compete on a level playing field is in retail execution. Here we’ll examine..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..
![The Minimalist Guide to Building Your Merchandising Checklist [Free Template]](https://www.repsly.com/hs-fs/hubfs/clark-street-mercantile-33931-unsplash-min%202.jpg?width=480&height=252&name=clark-street-mercantile-33931-unsplash-min%202.jpg)
Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..
Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinctthree types of..
Billboards and commercials are excellent at building awareness within the general public. Nothing, however, comes close to the effectiveness and influence in-store promotions have on active buyers...
Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the number..
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
![How to Use POS Data for Intelligent Retail Execution [Free Guide]](https://www.repsly.com/hs-fs/hubfs/american-blond-hair-coffee-1210531-min.jpg?width=480&height=252&name=american-blond-hair-coffee-1210531-min.jpg)
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..
Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..
Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.
