Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the number of retailers you’re in, but rather the quality of those retailers. What do we mean by quality? To put it simply, it might make more sense to be sold in a single high-volume store than a dozen low traffic doors.
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
![How to Use POS Data for Intelligent Retail Execution [Free Guide]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/american-blond-hair-coffee-1210531-min.jpg?width=480&height=252&name=american-blond-hair-coffee-1210531-min.jpg)
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..
Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..
Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.
Here’s the ugly truth. Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand successful..
![8 Retail Merchandising Tips These Sales Experts Swear By [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/frankfeatureimage.png?width=480&height=252&name=frankfeatureimage.png)
What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..
At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the highlights..
After months of tireless work, a marketing manager finally won a spot on the shelf at a nearby retailer. To celebrate this accomplishment, he heads to the store to see the fruits of his effort...
In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in 2018,..
