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The Ultimate Guide to Effective In-Store Promotions and Demos

Trade Promotion

The Ultimate Guide to Effective In-Store Promotions and Demos

Peter Manning

Billboards and commercials are excellent at building awareness within the general public.  Nothing, however, comes close to the effectiveness and influence in-store promotions have on active buyers.  As merchandisers, brands have several tools at their disposal to influence shoppers, win sales and fight for upsells.  Still, with CPG manufacturers allocating 20% of total revenue on in-store promotions, why do half of these events fail to..

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What Is % ACV And Why Should CPG Brands Care?

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What Is % ACV And Why Should CPG Brands Care?

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Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the number..

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What Is POS Data? Definition and Free Guide

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What Is POS Data? Definition and Free Guide

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One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

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How to Use POS Data for Intelligent Retail Execution [Free Guide]

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One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

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19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

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Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

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3 Trade Spend Hacks for Smarter Promotion Management

Trade Promotion

3 Trade Spend Hacks for Smarter Promotion Management

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Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..

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How to Use Advanced CPG Analytics to Win in the Store

CPG Tools & Tech

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Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.

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Trade Promotions: The Ultimate Guide to Selling More in the Store

Trade Promotion

Trade Promotions: The Ultimate Guide to Selling More in the Store

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Here’s the ugly truth.  Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand successful..

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8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Merchandising

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What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..

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Behind The Brand: Highlights From Expo East 2018

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At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the highlights..

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Merchandising Retail Shelves Like a Pro: Get Your Product Seen

Merchandising Retail Shelves Like a Pro: Get Your Product Seen

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After months of tireless work, a marketing manager finally won a spot on the shelf at a nearby retailer. To celebrate this accomplishment, he heads to the store to see the fruits of his effort...

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