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“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

CPG Team Management

“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

Frank Brogie

“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”

Hearing the word “no” is never easy (especially in sales), but it’s even worse when you know you only lost because one of your competitors beat you to the punch. Maybe that’s because bad blood from previous turf wars never really fades away, or maybe because it’s all too easy to imagine yourself in their shoes, winning the..

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What's in Your Tech Stack? Highlights From Industry Thought Leaders

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Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner
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Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

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Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

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Insights and Studies

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

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3 Pro Tips for Leveraging Insights From Your Mobile CRM

CPG Tools & Tech

3 Pro Tips for Leveraging Insights From Your Mobile CRM

Victoria Vessella

Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..

3 Min Read
2020 Retail Predictions for Boosting In-Store Sales

CPG Tools & Tech

2020 Retail Predictions for Boosting In-Store Sales

Matthew Brogie

We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..

12 Min Read
3 Craft Beer Buyer Personas for Smarter Merchandising

Insights and Studies

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..

8 Min Read
6 Ways to Use POS Data to Sell Your Brand to Retailers

CPG Tools & Tech

6 Ways to Use POS Data to Sell Your Brand to Retailers

Sara Mack

It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling..

4 Min Read
How to Use CPG Data Analytics to Grow Your Brand [Infographic]

CPG KPIs & Reporting

How to Use CPG Data Analytics to Grow Your Brand [Infographic]

Melissa Sonntag

In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..

3 Min Read
Poor Retail Execution Can Cost You Plenty

Poor Retail Execution Can Cost You Plenty

Victoria Vessella

It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.

Independent dealers..

3 Min Read
Demo and Sales Executive Shares Secret to 75% Growth

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..

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The Minimalist Guide to Building Your Merchandising Checklist [Free Template]

The Minimalist Guide to Building Your Merchandising Checklist [Free Template]

Gabrielle Downey

Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..

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How to Calculate Sales Volume and Use it to Win in the Field

Territory Management

How to Calculate Sales Volume and Use it to Win in the Field

Melissa Sonntag

Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinctthree types of..

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The Ultimate Guide to Effective In-Store Promotions and Demos

Trade Promotion

The Ultimate Guide to Effective In-Store Promotions and Demos

Peter Manning

Billboards and commercials are excellent at building awareness within the general public. Nothing, however, comes close to the effectiveness and influence in-store promotions have on active buyers...

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