50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana Castro, even the slightest merchandising taboos convey a message to the shopper that your brand is undesirable. "People were less likely to buy the products when only a few products were left and they looked messy," Castro said. "They felt..
Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.
Social media and..
“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”
Hearing the word “no” is never easy (especially in sales), but it’s even worse when..
Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..
We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..
People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..
It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling..
![How to Use CPG Data Analytics to Grow Your Brand [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/aisle-bags-buy-811110-min.jpg?width=480&height=252&name=aisle-bags-buy-811110-min.jpg)
In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..
It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.
Independent dealers..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..
![The Minimalist Guide to Building Your Merchandising Checklist [Free Template]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/clark-street-mercantile-33931-unsplash-min%202.jpg?width=480&height=252&name=clark-street-mercantile-33931-unsplash-min%202.jpg)
Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..
