CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how do you know whether your trade spending is worth it? Data-driven sales and retail execution teams track incremental sales lift to measure the effect their product promotions have on sales.
When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..
No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..
The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..
In the retail world, there are three main metrics brands focus on to measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of..
CPG companies need to put an emphasis on strong retail execution to stand out on the shelf. Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities and..
Getting your sales and marketing teams to work together is no longer an option - it’s a necessity. Without a sound strategy in place for sales and marketing alignment, you’re not going to get the..
A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..
Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring the..
So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..
Let’s face it. Customer loyalty is hard to come by. Or on the opposite side of the spectrum, it can be hard to get someone who’s never tried your product to try it when they’re already loyal to one..
