Field Marketing

5 Tips for Building an Effective Discounting Strategy

No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..

CPG KPIs & Reporting

5 Key Considerations for a Data-Driven Retail Strategy

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..

CPG KPIs & Reporting

How to Measure Sales Per Point of Distribution (SPPD)

In the retail world, there are three main metrics brands focus on to measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of..

Supply Chain Management

5 Steps to a Great First Month with a New Fulfillment Partner

Your business is growing faster than your warehouse can keep up, and you’ve pulled the trigger to get a shipping and fulfillment partner so you can keep customers satisfied. When things go right,..

Field Sales

4 Ways to Align Content Marketing and Field Sales to Increase Conversions

Getting your sales and marketing teams to work together is no longer an option - it’s a necessity. Without a sound strategy in place for sales and marketing alignment, you’re not going to get the..

CPG KPIs & Reporting

3 Critical Processes for Outstanding Retail Execution

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

Trade Promotion

Trade Promotions: Measuring Effectiveness to Increase ROI

Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring the..

Trade Promotion

Retail Promotion Analytics: 3 Ways to Get More Out of Your Data

So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..

The 3 Best Practices Your In Store Marketing Strategy is Missing

Let’s face it. Customer loyalty is hard to come by. Or on the opposite side of the spectrum, it can be hard to get someone who’s never tried your product to try it when they’re already loyal to one..