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Retail Execution 2.0: The Cycle of Continuous Improvement

Merchandising

Retail Execution 2.0: The Cycle of Continuous Improvement

Matthew Brogie

The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the cost of safety stock. What’s more, research shows that only about 39% of consumer goods brands are satisfied with their store-level execution. 

Figures like these make the case for a new approach to retail execution, one that’s designed to..

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5 Min Read
6 Best Practices to Help You Ace Sales Territory Management

Territory Management

6 Best Practices to Help You Ace Sales Territory Management

Peter Thomson

You wouldn’t rush into battle without a plan of attack. 

The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..

3 Min Read
How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Territory Management

How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Melissa Sonntag

Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..

7 Min Read
What Is Retail Merchandising? (+3 Tips from Winning Brands)

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortarretail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..

3 Min Read
Pro Tips For Using KPIs to Drive Performance

Packaging

Pro Tips For Using KPIs to Drive Performance

Victoria Vessella

As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..

10 Min Read
Top Food and Beverage Industry Trends 2020

Packaging

Top Food and Beverage Industry Trends 2020

Maddie Davis

The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..

9 Min Read
3 Types of Retail Reports Your Reps Should Be Building Each Visit

CPG KPIs & Reporting

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read
Sales Lift Calculation: Measuring Effective In-Store Promotions

CPG KPIs & Reporting

Sales Lift Calculation: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..

2 Min Read
How to Measure Total Distribution Points and Why it Matters

CPG KPIs & Reporting

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

3 Min Read
5 Tips for Building an Effective Discounting Strategy

Field Marketing

5 Tips for Building an Effective Discounting Strategy

INTURN

No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..

10 Min Read
5 Key Considerations for a Data-Driven Retail Strategy

CPG KPIs & Reporting

5 Key Considerations for a Data-Driven Retail Strategy

Sam Holzman

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..

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