This article orginally appeared on the OpenView blog.
Research shows that a face-to-face request is34 times more effectivethan one made via email. Field sales representatives understand the value of in-person interactions, as they spend most of their workdays on the road meeting with clients and prospects.
These outside sales reps have honed a different skill set than their inside sales counterparts, playing a more consultative role..
The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the cost..
You wouldn’t rush into battle without a plan of attack.
The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..
![How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/Free_Stock_Photos/Optimized-shopping-2411667_1920.jpg?width=480&height=252&name=Optimized-shopping-2411667_1920.jpg)
Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..
(This article originally appeared on G2: Source)
Brick-and-mortarretail isn't going anywhere.
Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..
As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..
The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..
Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales. Consider this: up to 50% of consumers say they would switch to a..
CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..
When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..
No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..
