Chances are, you probably know how much your team spent on product promotions last quarter. But do you know how much of that investment actually generated a return, and how much of it went to waste?
A huge portion of CPG brand spend goes toward driving sales in national accounts, where brands not only have the biggest opportunity, but also carry the most risk. With such a massive investment in..
In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..
Today on International Women's Day and every day, we want to show some appreciation to some of the incredible women-powered businesses we are lucky enough to call our customers!
Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..
![How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/KH%20video%20cover.png?width=480&height=252&name=KH%20video%20cover.png)
In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because..
![The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/saleswoman-scanning-products-with-tablet-65981006.jpg?width=480&height=252&name=saleswoman-scanning-products-with-tablet-65981006.jpg)
Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..
Kicking the New Year off right, Retail CIO Outlook recently recognized Repsly as one of the "Top 10 CRM Solution Providers of 2019"! Described as "the annual listing of 10 companies that are at the..
Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going to see the effects of those changes in 2020.
We outline six of the biggest sales trends CPG..
Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling.
According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..
