When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs, Excel, WhatsApp and Outlook reigned supreme. And why not? They’re cheap (if not free), and just about everyone already knows how to use them.
For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
With nearly 5,000 Walmart stores in the U.S, offering in-store support for your brand can be expensive. But sending sales reps to do routine audits and merchandising can give your brand an important..
One of the biggest challenges of selling to Kroger is also the biggest opportunity: there are nearly 3,000 Kroger store locations in the U.S, and many of them are among the busiest stores in the..
Cloud-based solutions are rapidly growing. As the benefits of cloud computing keep emerging, more brands are turning to retail execution software for a variety of processes.
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales..
We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful,..
In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..
Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent..
![Why So Many Promotions Fail to Have an Impact on Sales [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Infographics/unrivaledmarijuana-__bJag69atg-unsplash.jpg?width=480&height=252&name=unrivaledmarijuana-__bJag69atg-unsplash.jpg)
Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so..
Did you know that 72% of brands end up in the red when it comes to promotions? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your..
