How to Use Data to Execute and Maintain Brand Promotions
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that investment, CPG sales and marketing teams are putting data at the forefront of their retail execution efforts, unlocking the insight they need to execute and maintain brand promotions by prioritizing and maximizing high-opportunity..