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Does Your Shelf Share Match Your Market Share?

CPG KPIs & Reporting

Does Your Shelf Share Match Your Market Share?

Ben Weiner

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands emerge, growing your brand’s market share has never been more difficult.

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3 Min Read
How to Use Data to Execute and Maintain Brand Promotions

Trade Promotion

How to Use Data to Execute and Maintain Brand Promotions

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

3 Min Read
Why Half of All Promotions Fail to Have an Impact on Sales

Trade Promotion

Why Half of All Promotions Fail to Have an Impact on Sales

Ben Weiner

Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong..

3 Min Read
How to Merchandise at the Shelf: A Data-Driven Approach

Merchandising

How to Merchandise at the Shelf: A Data-Driven Approach

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

3 Min Read
How to Expand Your In-Store Footprint: A Data-Driven Approach

Territory Management

How to Expand Your In-Store Footprint: A Data-Driven Approach

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

2 Min Read
How Much are Out-of-Stocks Hurting Your Business?

Territory Management

How Much are Out-of-Stocks Hurting Your Business?

Ben Weiner

In the new world of retail, consumers are constantly faced with health risks at every store they visit. With that in mind, picture a customer making their regular trip to the local grocer, only to..

3 Min Read
Retail Leaders Share Insights on the Future of the Industry

Insights and Studies

Retail Leaders Share Insights on the Future of the Industry

Ben Weiner

If you missed our Retail Leaders Roundtable on “The New Normal in Retail,” you’re in luck! Read and watch along for a recap of last week’s conversation with five retail industry experts on the..

2 Min Read
Repsly Named to Inc. 5000 Fastest-Growing Private Companies

Repsly News

Repsly Named to Inc. 5000 Fastest-Growing Private Companies

Ben Weiner

Inc. magazine recently revealed that Repsly earned a spot on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the second..

3 Min Read
Retail Audit Checklist: 37 Advanced Metrics to Track at the Shelf

CPG KPIs & Reporting

Retail Audit Checklist: 37 Advanced Metrics to Track at the Shelf

Melissa Sonntag

For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring every..

4 Min Read
Beer Sales And Merchandising Tips From an Industry Expert

Field Sales

Beer Sales And Merchandising Tips From an Industry Expert

Melissa Sonntag

Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..

3 Min Read
The Fundamental Checklist for Choosing a Liquor Distributor

Supply Chain Management

The Fundamental Checklist for Choosing a Liquor Distributor

Melissa Sonntag

With hundreds of distribution companies to choose from, how can you determine which is the best fit for your emerging liquor company? This comprehensive checklist is designed to help decision makers..

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