The cannabis industry has undergone a truly mind blowing transformation in recent years, evolving from a black-market niche to a thriving, legitimate sector with increasing demand. And our team at Repsly has had the privilege of participating in that growth, onboarding some of the biggest cannabis brands in North America to our platform to aid their team in their go-to-market evolution in wholesale and retail. Powerhouses like Curaleaf, Cresco Labs, and Trulieve are making the early-adopter’s decision to support their team’s in the field with cutting edge technology to aid their growth plans.
As this industry continues to flourish, these businesses are faced with the challenge of managing complex operations unlike many we’ve seen. Tools like our platform are quickly becoming indispensable in supporting the fast growing field - providing them a solution that not only streamlines their day to day operations, but ultimately works to ensure adherence to product knowledge, bud tender education, promotions, and ensure brands are getting the traction they need to propel forward. If you’ll allow me, I’d like to propose why we feel the adoption of such field technology is a crucial step forward in creating sustainable growth in the cannabis industry.
Regulatory & Operational Compliance
One of the most critical aspects of the cannabis industry is adhering to the ever-changing but strict regulatory frameworks. Regulations governing cultivation, processing, distribution, and yes, retail vary widely from state to state, and even more so at the federal level. Field team management technology offers real-time communication, tracking and reporting capabilities, enabling businesses to monitor compliance at key stages of the supply chain, especially when your team hits the streets. Changes to product information, product availability, team processes, and home office data needs can immediately be communicated live to teams, and enabled real-time with a tool like Repsly. This ensures that all operations in the field are conducted with the latest information and legal boundaries, mitigating the risk of costly fines or wasted days.
Streamlined Operations & Team Retention
Cannabis brands are investing in field management technology to make the most of the time their team is in the field - from territory planning, to task assignment, scheduling, and real-time communication, all aiming to enable teams to work cohesively and quickly. This results in massive increases in productivity (most field teams see an average increase of 20% more weekly store visits, or more, when using Repsly), real-time feedback and adjustments to work processes. Ultimately, this equates to higher team retention, and higher profitability.
Data-Driven Decision Making
In a dynamic industry like cannabis, data-driven insights are invaluable for making informed business decisions. Field team management technology provides access to a wealth of data, including operational performance metrics, customer feedback, sales trends, and competitive intel. One of our cannabis customer’s describes using Repsly “like seeing through brick walls.” We believe this information empowers our customers to adapt quickly to market changes, refine strategies, and seize opportunities for growth.
Our Conclusion
As the cannabis industry continues to expand, businesses must adopt advanced technologies to stay competitive and compliant. Field team management technology is not just a convenience, but a necessity for companies aiming for sustained growth and success in this evolving market. By embracing these tools, cannabis businesses activate in-market strategies that set them apart in this flourishing industry, and allow them to take advantage of the moment, faster.
If you want to learn more about why brands like Curaleaf, Trulieve, Cresco Labs, and Shryne Group are choosing Repsly today to empower their growth visit www.repsly.com/cannabis.
