Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to gurus to make your brand shine. Networking and connecting face-to-face with both current and potential customers helps personalize your brand and develop richer relationships.
Each marketing agent assumes a particular task to raise awareness and define the company’s image. Field marketing members are responsbile for ensuring personal communication between businesses and cultivating a presence within the market.
Who's Who in Field Marketing?
But, who exactly are the masters of promoting your business? Five unique roles compose field marketing teams: brand ambassadors, brand representatives, street team representatives, field marketing representatives, and brand managers.
Not sure what the difference is? Have no fear! We’ve outlined the team roles for a quick and easy comparison. Check out this infographic to find out everything you eed to know about their job descriptions and how they all play a part in field marketing strategies.
Want to stand out as an expert field marketer? Pre-register for Repsly's Field Team Academy and learn from the industry's leading field marketing experts.
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