This week we have an amazing guest post by Ann Buechner, a copywriter who specializes in technology products, who gives us some great insights on why social media is female dominated and how to leverage this audience.
It's hardly newsworthy to note that it's a woman's world on Pinterest, or "Reddit for girls" as one male friend pointed out, or "nail polish, weddings, and cookies" as my husband claimed. Yes, Pinterest users, or "Pinners," skew feminine (58% - 97%, depending on which report you'd like to believe), but don't let the dismissive attitudes by the non-Pinners fool you: Pinterest is a force to be reckoned with, especially when it comes to driving sales. Pinterest's intuitive, visually appealing interface, in which every image tracks back to the original source, is basically an interactive catalogue. Furthermore, as The New York Post reported, Pinterest users are nearly twice as likely to purchase an item posted there than they are to purchase an item they see on Facebook.
So, are you Pinterested yet?
Here are some great tips based on Kaila Strong's terrific article over at Search Engine Watch.
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