"Influence right out of the gate," exclaims Mavis Huntley of Toronto's advertising agency, John St., during this week's NXNE conference in Toronto, Canada. The Conference is the North's version of South by South West, the large interactive, music and film conference in Austin, Texas in the Spring.
Huntley is doing a presentation on What Makes an Idea Stick? She is showing slides of her agency's work to prove 8 simple points on the subject. It is hard not to listen intently when she is giving us stats like, "every sec. of downloading time turns to 7% loss of viewers"!
Here are the 8 points that make something sticky by Mavis Huntley:
1. Does an idea come from your brand.
Does it align with your positioning and messaging. Do not confuse your audience!
2. A box [around creatives] is a good thing
"The client wants this done on Facebook," Huntley.
Give your creatives a framework.
3. Throw it too the lions
Test and reiterate.
4. Impossible is nothing
Go beyond what has been done.
5. The Lazy Ask
Make sure you do not ask too much. Make it simple and for everyone. If you are going to ask, give your audience value.
6. Utility or entertainment
Pick one.
7. Promote the sh*# out of it
Just because you create something great, doesn't mean you don't need to promote it.
8. Nothing is ever done
For more ideas from Marvis Huntley: TheblogofJohn.com
As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.
In today’s high-stakes retail environment, software is a must-have for CPGs that want to optimize their retail execution, sales, processes, and retailer relationships. But is it better to build your..
Home improvement is one of the most highly competitive markets and any brand that has made its way into retailer giants such as Lowe’s and Home Depot knows that becoming a star in these stores is no..
This May, CPG and Retail Service leaders from around the world convened at the top of Boston’s Prudential Tower to discuss all things Image Recognition (IR) at our “Elevate Your Vision” roundtable.It..
