While some salespeople may thrive on the challenge of turning a cold lead into a warm one, many would probably admit that this isn't their favorite part of the job. Cold calling, as many of you know, can be daunting and dispiriting. Luckily, there are several great ways to turn those cold leads into warm ones, thereby increasing the chances of a successful sale.
First, learn how to utilize social media to your advantage. True, most savvy businesses have Twitter and Facebook accounts up and running, but are they using them to their utmost advantage? Smart Business Marketing offers the following tips for getting the most out of social media:
Second, Keith Seebeck over at Forbes suggests considering everyone at your organization as sales ambassadors--"an authorized messenger or representative of your organization"--to increase warm lead generation. Sales ambassadors should be equipped with the proper tools, specifically:
Seebeck also points out that companies should institute a rewards program for sales ambassadors, which offers them incentives for generating leads.
Tell us about your warm lead generation strategies in the comments below!
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