Insights and Studies

Average Number of Activities Per Visit by Industry


This week, we looked into the average number of activities taken per visit across five different industry categories: consumer packaged goods in food & beverage, consumer goods outside of food such as apparel and electronics, field service, medical and pharma, and other industries like field sales & marketing and property management.

The number of activities was calculated from field work completed by reps including filling out forms, orders, client notes, audits, and photos. Findings indicate that consumer goods in the food and beverage industry had the highest number of activities taken per visit with an average of 3.3 activities per visit.

In last place was organizations in the medical & pharma industry with an average of 1 activity per visit.

Average_Number_of_Activities_Per_Visit_by_Industry_1.png

You can find out more about Repsly's Field Data Reports here


 

Download the 2025 Outlook Report

Ready to stand out on the shelves in 2025? Learn how industry leaders are gearing up to dominate the retail space. Don’t get left behind—download your copy of the report now!

Matthew Brogie

Mat Brogie is part of the founding team, and CEO of Repsly, the world's leading solution for high performance retail execution teams. Mat has spent the past 15 years of his career focused on bringing technology enabled business solutions to the consumer goods industry, having implemented solutions for tens of thousands of field reps at companies such as Coca-Cola, Procter & Gamble, Pepperidge Farm and hundreds of others.

Latest Posts

2 Min Read
4 Ways Retail Execution Software Helps Field Teams Win in Sporting Goods

CPG Tools & Tech

4 Ways Retail Execution Software Helps Field Teams Win in Sporting Goods

Sara Bullock

As a leader in the sporting goods industry, you know how much depends on what’s happening at the store level. From empty shelves to off-brand displays, small issues can lead to missed revenue and..

2 Min Read
Repsly Powers Nutrabolt’s Retail Execution with AI and Image Recognition, Transforming Field Merchandising

Repsly News

Repsly Powers Nutrabolt’s Retail Execution with AI and Image Recognition, Transforming Field Merchandising

Luciana Marzilli Lord

BOSTON, July 15th, 2025 – Repsly, Inc., a leader in retail technology, is transforming field merchandising and retail execution through its advanced AI and image recognition solutions. By automating..

4 Min Read
The Real Cost of Poor Retail Execution (And What to Do About It)

CPG Tools & Tech

The Real Cost of Poor Retail Execution (And What to Do About It)

Sara Bullock

Retail execution—the way products are placed, presented, and promoted in-store—can make or break a CPG brand’s success. When done effectively it can help drive sales, enhance your brand’s image, and..