How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

1 Min Read

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.

Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive threats, and more, and use that insight to build an intelligent strategy for where and how to invest at retail.

But as CPGs build a deeper understanding of not just where and when they’re sold, but what field activities and in-store conditions are influencing those sales, they’re able to use POS data to inform their retail execution strategy as well.

From optimizing store position and display execution to improving partnerships with retail managers, CPG brands are using point-of-sale data to radically improve execution in the store to drive sales velocity.

How to Use POS Data for Intelligent Retail Execution

In this eBook, we’ll outline how CPG brands can use their point-of-sale data alongside field activity data to supercharge their retail execution strategy.

In this guide, you'll learn how to leverage your POS data to:

More accurately track promotion execution
Respond to noncompliance faster for more effective promotions
Encourage retail partners to buy in to the success of your promotions
More effectively plan which stores your field team should visit to have the biggest impact on sales.

Download the 2024 Outlook Report

As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.

Frank Brogie

Frank Brogie is the Product Marketing Manager at Repsly. When he’s not thinking about how to position and sell Repsly’s products, Frank loves to explore Boston by bike and hunt for vintage cars through a camera lens. On weekends you can count on Frank to organize a pickup basketball game or play disc golf. An avid podcast listener, Frank recommends Philosophize This, 99% Invisible, and Radiolab.

Latest Posts

3 Min Read

CPG Tools & Tech

5 Reasons You Should Think Twice About Building Your Own Retail Execution Software

Sara Bullock

In today’s high-stakes retail environment, software is a must-have for CPGs that want to optimize their retail execution, sales, processes, and retailer relationships. But is it better to build your..

3 Min Read

Merchandising

Thriving in Retail: Tools for Success in the Home Improvement Market

Sara Bullock

Home improvement is one of the most highly competitive markets and any brand that has made its way into retailer giants such as Lowe’s and Home Depot knows that becoming a star in these stores is no..

3 Min Read

CPG Tools & Tech

AI and Retail Execution: Highlights from Repsly’s Image Recognition Roundtable

Sara Bullock

This May, CPG and Retail Service leaders from around the world convened at the top of Boston’s Prudential Tower to discuss all things Image Recognition (IR) at our “Elevate Your Vision” roundtable.It..

170 Milk Street, Boston, MA 02109

info@repsly.com

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

How to Use POS Data for Intelligent Retail Execution

Download the 2024 Outlook Report

Frank Brogie

Recommended

Latest Posts

5 Reasons You Should Think Twice About Building Your Own Retail Execution Software

Thriving in Retail: Tools for Success in the Home Improvement Market

AI and Retail Execution: Highlights from Repsly’s Image Recognition Roundtable