Behind the Brand: Keys to Growth With LIFEAID

Dan MacDonald

1 Min Read

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Aaron Hinde, founder of LIFEAID, on what it took to grow his delicious nutrition drink brand from small idea to shelf staple.

For more tips and strategies from other brand builders, check out our full interview series here!

I’m here at BevNET Live with Aaron Hinde, founder of LIFEAID. So, Aaron: would you like to tell us how you got your start?

Absolutely. About six years ago, two young, quasi-ignorant beverage entrepreneurs decided to push our chips all-in to create a better-for-you brand that was very functional like the energy drinks were. Very cool, sexy, and hip like the energy drinks, but unlike the energy drinks actually very clean and healthy. And that’s where LIFEAID was born.

What would you say is behind the secret to your success so far?

I think we took a very non-traditional route to market. This industry is very expensive, as all of your viewers know, and bootstrapping this business is what we did for many years. We really focused on going very deep in target markets like Crossfit with our FITAID brand; golf with our GOLFERAID brand, so on and so forth.

Bonus Question: What is your favorite product that you don’t make?

I’m gonna have to go over to my buddy Peter at RxBar and also Perfect Bar here in SoCal. Those are my two favorites.

Download the 2024 Outlook Report

As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.

Dan MacDonald

Dan MacDonald is a Content Marketing Journalist for Repsly, who enjoys writing and using creativity to solve problems. He is studying Economics at Tufts University, and is an offensive lineman on the Tufts Football team. In his free time, Dan enjoys playing the guitar and the piano, hiking, and watching sports.

Latest Posts

3 Min Read

CPG Tools & Tech

5 Reasons You Should Think Twice About Building Your Own Retail Execution Software

Sara Bullock

In today’s high-stakes retail environment, software is a must-have for CPGs that want to optimize their retail execution, sales, processes, and retailer relationships. But is it better to build your..

3 Min Read

Merchandising

Thriving in Retail: Tools for Success in the Home Improvement Market

Sara Bullock

Home improvement is one of the most highly competitive markets and any brand that has made its way into retailer giants such as Lowe’s and Home Depot knows that becoming a star in these stores is no..

3 Min Read

CPG Tools & Tech

AI and Retail Execution: Highlights from Repsly’s Image Recognition Roundtable

Sara Bullock

This May, CPG and Retail Service leaders from around the world convened at the top of Boston’s Prudential Tower to discuss all things Image Recognition (IR) at our “Elevate Your Vision” roundtable.It..

170 Milk Street, Boston, MA 02109

info@repsly.com

Behind the Brand: Keys to Growth With LIFEAID

Dan MacDonald

Download the 2024 Outlook Report

Dan MacDonald

Recommended

Latest Posts

5 Reasons You Should Think Twice About Building Your Own Retail Execution Software

Thriving in Retail: Tools for Success in the Home Improvement Market

AI and Retail Execution: Highlights from Repsly’s Image Recognition Roundtable