![The 5 Spot Rule For Alcohol Merchandising [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-539281919-min.jpg?width=770&height=404&name=iStock-539281919-min.jpg)
Merchandising is an essential part of any successful beverage brand's retail strategy. Having your logo, promotional materials, and products front and center make it easy for casual shoppers to stumble upon your brand and for loyal customers to find your bottles in no time.
We recently sat down with John Ellsessar, sales manager for Naragansett Brewing and alcohol industry veteran, to bring you his tips on effective merchandising at liquor stores.
This infographic outlines John's 5 spot rule for alcohol merchandising, and can serve as a training tool or checklist for your brand reps. At each stop, we detail what reps should look for and what kind of questions they should ask themselves to ensure your brand is properly represented.
For more in-depth tips on how to sell more alcohol at retail, check out our full conversation with John here.
As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.
In today’s high-stakes retail environment, software is a must-have for CPGs that want to optimize their retail execution, sales, processes, and retailer relationships. But is it better to build your..
Home improvement is one of the most highly competitive markets and any brand that has made its way into retailer giants such as Lowe’s and Home Depot knows that becoming a star in these stores is no..
This May, CPG and Retail Service leaders from around the world convened at the top of Boston’s Prudential Tower to discuss all things Image Recognition (IR) at our “Elevate Your Vision” roundtable.It..
