The collaboration of sales and marketing departments is becoming imperative for businesses of any size. A survey conducted by Demand Metric revealed that 80% of respondents with highly integrated sales and marketing systems achieved their revenue goals, compared to only 36% of those without integration. What’s more, highly-aligned organizations achieve an average revenue growth of 20%, whereas poorly-aligned organizations experience a..
20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..
Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at..
Managers become extremely frustrated when they have a team of competent field representatives, but lackluster sales and customer satisfaction levels. One explanation for these problems is ineffective..
In today’s fast-paced business environment, the ability to be alert and flexible is a necessity for any company looking to stay a step ahead of the competition. Organizations cannot afford to have..
Process improvement can be defined as the proactive task of identifying, analyzing, and improving upon existing business processes within an organization for increased optimization. It is an ongoing..
Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams..
Managing a team of employees can be both rewarding and challenging. It can be exciting for managers to lead their teams on the path to success. However, that path is often littered with roadblocks..
We’ve been hearing the term “big data” for years now, but usually not in the same sentence as “small business.” Companies of all sizes are using big data to improve internal operations, marketing..
Modern businesses are more complex than ever before. With various technologies and communication channels exploding on the scene at an exponential rate, it can be difficult for organizational leaders..
Businesses take a risk when they introduce new product lines or alter their marketing strategies. Although these practices are designed to promote sales and brand awareness, they can sometimes do..
