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Simplicity in Business: To Be Simple Is To Be Focused

Insights and Studies

Simplicity in Business: To Be Simple Is To Be Focused

Victoria Vessella

In character, in manner, in style, in all things, the supreme excellence is simplicity.” -Henry Wadsworth Longfellow

Successful businesses grow over time. Too often, however, as businesses grow, they take on additional complexities. Such complexities may detract focus from a company’s primary mission and purpose. A healthier way to bring about business growth is by mastering simplicity. Organizational leaders can take the first steps..

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3 Min Read
How a Strong Company Culture Can Attract Consumers

Insights and Studies

How a Strong Company Culture Can Attract Consumers

Victoria Vessella

In the age of the internet, consumers have access to a host of information about companies and their products and services. The content an organization produces, its social media profiles and..

5 Min Read
Strong Culture = Strong Company

Team Building

Strong Culture = Strong Company

Victoria Vessella
Having a strong company culture provides an organization with numerous benefits, such as increased employee engagement, strengthened brand image, and higher quality goal alignment. Executives should..
4 Min Read
How Mass Customization Can Work for Small Businesses

How Mass Customization Can Work for Small Businesses

Victoria Vessella

Mass customization is a trend that many businesses of varying size and scale have dabbled in. In today’s consumer-driven marketplace, it’s a smart idea to create custom offerings that meet the..

4 Min Read
Remote Teams: Cultivating Company Culture with Mobile Workforce Management

Accountability

Remote Teams: Cultivating Company Culture with Mobile Workforce Management

Victoria Vessella

The phrase “company culture” is typically associated with a traditional office setting. However, cultivating culture is just as important, if not more important, for remote field teams. In fact, a..

3 Min Read
Facebook Tweak Places Emphasis on Shareable Content

Technology

Facebook Tweak Places Emphasis on Shareable Content

Victoria Vessella
A whopping 77% of B2C companies use Facebook to acquire new customers, according to HubSpot. Furthermore, the retail industry utilizes this strategy more than any other. As a retailer who uses..
3 Min Read
3 Ways Small Businesses Can Improve Employee Productivity

Team Building

3 Ways Small Businesses Can Improve Employee Productivity

Victoria Vessella

Organizations are constantly looking for ways to get ahead of the competition. Keeping employee productivity high is one way to do this. Making small operational tweaks now can compound over time to..

4 Min Read
6 Benefits of Remote Employee Monitoring

Accountability

6 Benefits of Remote Employee Monitoring

Victoria Vessella

It can be difficult for managers of remote employees to ensure that their team in the field are working to their fullest potential. Without a means of tracking their activities, managers are forced..

4 Min Read
Tips for Negotiating with Retailers

Supply Chain Management

Tips for Negotiating with Retailers

Victoria Vessella

Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that ..

3 Min Read
Packaging Considerations for the Food Industry

Packaging

Packaging Considerations for the Food Industry

Victoria Vessella

Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about..

4 Min Read
3 Ways Managers Can Help Sales Representatives Improve

Team Building

3 Ways Managers Can Help Sales Representatives Improve

Victoria Vessella

Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory shares..

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