One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country. Monitoring your own inventory as well as checking up on competitors’ activity is critical for your bottom line. In this post, we will discuss three types of merchandising reports that every CPG business experiencing national growth should be..
The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering a high-quality product, having unique packaging is one way to attract consumers..
If your consumer packaged goods business has had local success, chances are you’re gearing up to expand into the national market. As you evaluate your distribution channels before the big jump, keep..
Millennials, or those aged 18-35, are now the largest consumer group in the world and are estimated to have the greatest spending power of any generation to date as of 2017. Needless to say, catering..
It’s not uncommon for employees to be wary of any system that allows supervisors to monitor their whereabouts throughout the day. This resistance is generally less prevalent in the younger millennial..
Beverage distribution companies handle many responsibilities across the supply chain in order to deliver product to the end-user. Among these are order management, competitive analyses, and sales..
I recently sat down with Marko Kovac, co-founder and CEO of Repsly Inc., to discuss the company’s unique operational structure. Repsly is a B2B SaaS company in the mobile workforce management space...
There’s a lot of buzz about social collaboration and its benefits for field teams. The concept refers to processes that help multiple people or groups interact and share information to achieve common..
Visibility is a priceless tool for managers and field representatives alike. Having insight into activities that are being executed in the field in real-time enables team leaders to correct..
Repsly recently released its first Mobile Worker Global Activity Report, which consists of activity data derived from 5,000 field representatives using Mobile CRM and Data Collection software in 44..
Many businesses focus their marketing efforts on self-promotion with a primary goal of increasing sales. While sales are important, this type of marketing approach ignores the customer experience...
