CPG Industry News

18 For '18: F&B Executives on Their Favorite Products of The Year

What does it take to get noticed in the consumer goods industry? With new brands popping up on what seems like a daily basis, standing out from the crowd is harder than ever before.

That being said,..

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..

CPG KPIs & Reporting

Retail Audits: The Ultimate Guide

For suppliers to stay competitive in today’s marketplace, it is imperative to design and implement a strong retail execution strategy. Utilizing retail audits is the best way for a merchandiser to..

Client Management

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

Packaging

The 3 P's of Shelf Presence

What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can make..

CPG Team Management

What's MAAR and How Will It Help You Prevent OOS?

It’s no secret that stockouts hurt sales. A sizeable 37% of shoppers report buying from a competitor if their first-choice brand is out of stock, whereas 9% will buy nothing at all. To remedy this..

Packaging

There's Some Cool Psychology Behind Impulse Buys [Infographic]

You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..

Client Management

The Ultimate Playbook For Retail Sales: From C-Store to Big Box

Do you remember how you met your best friend? Chances are, you guys didn’t form the bond that you have now overnight. Taking time to get to know each other and create something meaningful between the..