It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling story that positions your brand as an investment that'll help the retailer move product off the shelf.
When talking to store managers who hear dozens of pitches a week, there's one clear way to cut through the noise -- come equipped with..
A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with as..
If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..
Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get..
We don’t need to tell you how important it is to check in with your retailers to make sure everything is going according to plan. Even though this kind of monitoring saves you time and money in the..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..
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Even if you couldn’t make it to our May Power Hour, you definitely don’t want to miss out on the great advice we got from our panelists from up-and-coming beverage brands Privateer Rum, RISE Brewing..
If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be on..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate..
According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..
Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for..
