No Paper, No Problem: How to Conduct a Better Merchandising Audit

It’s the middle of the week, and your field rep is in a slump. They’ve done audit after audit, and they’re exhausted from filling out paper forms and making phone calls, from checking prices and..

CPG Tools & Tech

Retail Merchandising Audits: What To Look For

One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on..

Team Building

Alternatives to Monetary Incentives for Employee Productivity

Technology

BYOD, CYOD, or COPE - What Does it Mean And Which One is For You?

BYOD, CYOD, COPE-- arguments have been made for each of these mobility strategies. How do you determine which one is best for your company? The three options cover the spectrum of options for..

Pricing Your Beverage Right for Retail Execution

Price is important; there’s no doubt about it. For an emerging beverage brand, a mistake in pricing can cause a loss in sales. Price is one of the key indicators of a product’s value to a first-time..

Team Building

4 Keys to Team Building for Field Reps

All managers look for ways to improve team building; a quick Google search delivers endless solutions. For field rep managers, however, building a cohesive team is harder. Achieving a tight-knit team..

Packaging

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

It’s the age-old supply vs. demand issue- you want to have enough product in stock to meet consumers’ demand, but you don’t want to overstock in case you have leftover inventory. This issue often..