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12 Tasty Trends for the Food and Beverage Industry in 2017

CPG Industry News

12 Tasty Trends for the Food and Beverage Industry in 2017

Melissa Sonntag

In today’s digital age, information is being discovered and disseminated at extraordinary rates. The public’s increasing knowledge of the world around them has caused major shifts in the way people think about everything, including what they eat and drink.

For your food or beverage brand, the rapid rate of change in the preferences and demands of your customers can be a source for one of two things: anxiety or inspiration. Staying on..

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5 Min Read
How to Find a Food Distributor [Free Guide]

Supply Chain Management

How to Find a Food Distributor [Free Guide]

Melissa Sonntag

Let’s say your food business is thriving, and you are excited to see that your freshly baked goods or organically grown produce are flying off the shelves at local retailers, farmers markets, and..

8 Min Read
Brand Ambassador: Definition, Job Description, Salary, & More

Field Marketing

Brand Ambassador: Definition, Job Description, Salary, & More

Melissa Sonntag

If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the..

6 Min Read
Street Team Representative: Job Description, Salary, & More

Field Marketing

Street Team Representative: Job Description, Salary, & More

Melissa Sonntag

A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team..

5 Min Read
Pricing Strategies: What Works Best For Your Business?

CPG KPIs & Reporting

Pricing Strategies: What Works Best For Your Business?

Melissa Sonntag

When embarking on a new business venture, there is no shortage of items on the strategizing agenda that need attending to. One crucial step to constituting a successful business plan, and ultimately..

7 Min Read
6 Easy, Effective Ways to Motivate Employees

Team Building

6 Easy, Effective Ways to Motivate Employees

Melissa Sonntag

It’s early Monday morning, and your staff sluggishly trickles into the office. Their shoulders are slumped, there are bags under their eyes, and one thing is blatantly clear: No one is motivated to..

5 Min Read
Tracking Success: 7 Characteristics of Effective KPIs

CPG KPIs & Reporting

Tracking Success: 7 Characteristics of Effective KPIs

Melissa Sonntag

For growing and competitive businesses, it is important to constantly evaluate operations. To track their most important business objectives, data-driven teams establish Key Performance Indicators..

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