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Repsly Recognized as Top Solution Provider by Retail CIO Outlook

Repsly News

Repsly Recognized as Top Solution Provider by Retail CIO Outlook

Melissa Sonntag

Kicking the New Year off right, Retail CIO Outlook recently recognized Repsly as one of the "Top 10 CRM Solution Providers of 2019"! Described as "the annual listing of 10 companies that are at the forefront of providing CRM solutions and transforming businesses," we are honored to be featured, and appreciate Retail CIO Outlook's acknowledgement of the continuous hard work we do at Repsly to provide our customers with the best retail..

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4 Min Read
6 Essential Trade Promotion KPIs to Maximize Success in the Store

Trade Promotion

6 Essential Trade Promotion KPIs to Maximize Success in the Store

Melissa Sonntag

What good is any business action if you can’t measure the success of it? Such is especially true when it comes to trade promotions. While many teams understand the importance of KPIs that demonstrate..

4 Min Read
How to Take Your Trade Promotion Management to the Next Level

Trade Promotion

How to Take Your Trade Promotion Management to the Next Level

Melissa Sonntag

CPG companies spend huge amounts of time and money on trade promotions, yet over 40% of companies aren’t satisfied with their ability to manage them. With so much on the line, more and more brands..

3 Min Read
How Trade Promotion Optimization Can Improve Your Overall Promotion Strategy

Trade Promotion

How Trade Promotion Optimization Can Improve Your Overall Promotion Strategy

Melissa Sonntag

According to the Promotion Optimization Institute's 2019 State of the Industry Report, CPG companies spend between 11% and 27+% of revenues on trade promotions. With such a large investment, there is..

4 Min Read
Inventory Replenishment: Definition, Explanation, & Best Practices

Supply Chain Management

Inventory Replenishment: Definition, Explanation, & Best Practices

Melissa Sonntag

Shoppers know the disappointment of planning a shopping trip around a specific product they’ve come to know and love just to arrive at an empty shelf, and the brands that stock those shelves also..

3 Min Read
Why Perpetual Inventory Tracking is Vital to Growing Businesses

Supply Chain Management

Why Perpetual Inventory Tracking is Vital to Growing Businesses

Melissa Sonntag

The ability to track data in real-time has been a true game changer for the CPG industry. Like never before, sales teams have access to data and insights from the field that can give them a better..

5 Min Read
Best Practices for The 3 Different Types of Store Visits

CPG KPIs & Reporting

Best Practices for The 3 Different Types of Store Visits

Melissa Sonntag

In the world of retail, store visits are critical to maintaining a strong in-store presence and ultimately making sales. but not all store visits are made equal. A store visit to conduct..

3 Min Read
How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Territory Management

How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Melissa Sonntag

Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..

9 Min Read
3 Types of Retail Reports Your Reps Should Be Building Each Visit

CPG KPIs & Reporting

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read
Sales Lift Calculation: Measuring Effective In-Store Promotions

CPG KPIs & Reporting

Sales Lift Calculation: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..

2 Min Read
How to Measure Total Distribution Points and Why it Matters

CPG KPIs & Reporting

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

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