What is Sales Force Automation (SFA)?
According to Webopedia, Sales Force Automation, or SFA, is "a technique of using software to automate the business tasks of sales". This is a very succinct definition and probably doesn't tell us much about what we really want to know when we ask the question 'What is Sales Force Automation?' What we probably mean when we ask is 'What are the tools, techniques and technologies that companies use to make their sales force as efficient..