Featured
How KPIs Will Simplify Your Mobile Workforce Management

CPG KPIs & Reporting

How KPIs Will Simplify Your Mobile Workforce Management

Matthew Brogie

For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of mobile workforce management. While things like mobile data collection and real-time communication are made easy with cloud-based Mobile CRM software, there is still the matter of converting collected information into a format which helps to guide the..

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2 Min Read
How To Build Accountability In Your Luxury Goods Field Team

Accountability

How To Build Accountability In Your Luxury Goods Field Team

Matthew Brogie

The Problem

Luxury goods manufacturers usually put a lot of time and effort into thinking up and putting together effective merchandising displays for their products. In a market where shoppers are..

2 Min Read
Time Management Study: How a Field Rep Spends Their Day

Insights and Studies

Time Management Study: How a Field Rep Spends Their Day

Matthew Brogie

Time is a precious commodity for field reps and managers. Between juggling tasks and expectations of multiple parties, field reps and managers are constantly looking for ways to manage their time..

3 Min Read
Beyond the Resume: 5 Employee Traits for Creating the Ultimate Field Team

Team Building

Beyond the Resume: 5 Employee Traits for Creating the Ultimate Field Team

Matthew Brogie

Working out in the field without much supervision is not the kind of role to give to just anybody. Plenty of hiring managers will take on employees who seemed like a great fit for their position at..

2 Min Read
3 Ways to Boost Accountability & Trust in Your Organization

Accountability

3 Ways to Boost Accountability & Trust in Your Organization

Matthew Brogie

There is a fine line to walk between asking for accountability from employees and breaking their trust. Employees who don’t feel that their employers trust them have lower morale and performance than..

2 Min Read
The Key to Competitive Packaging? Competitor Retail Audits.

Packaging

The Key to Competitive Packaging? Competitor Retail Audits.

Matthew Brogie

Packaging can be confusing.

There are so many variables to take into account during the design process that sometimes it can seem impossible to tackle every one of them. The good news is that there..

2 Min Read
Keeping Up with Retail Merchandising: Packaging Trends That Sell

Packaging

Keeping Up with Retail Merchandising: Packaging Trends That Sell

Matthew Brogie

Retail merchandising is constantly evolving in nearly every industry, where technology, changing opinions, and new sales channels influence how producers design the packages which secure and promote..

3 Min Read
Retail Merchandising Management: The Essential Checklist

Retail Merchandising Management: The Essential Checklist

Matthew Brogie

Merchandising is an industry that demands incredible attention to detail and an organized system of communication. While many managers have a system in place that runs smoothly, regularly checking..

2 Min Read
More Doesn’t Always Mean Better: Shelf Space and Retail Execution

More Doesn’t Always Mean Better: Shelf Space and Retail Execution

Matthew Brogie

More sales are a good thing, and having enough supply in-store to meet demand, and encourage purchasing is important to the success and growth of a product. Unfortunately, a mistake that is made all..

3 Min Read
Driving Field Team Success Through Accountability

Accountability

Driving Field Team Success Through Accountability

Matthew Brogie

There is a growing buzz about Field Activity Management; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..

2 Min Read
Improving Field Team Performance One Skill at a Time

Team Building

Improving Field Team Performance One Skill at a Time

Matthew Brogie

It is one of the paradoxes inherent in Field Team management… We don't want our field teams to be just average… we want them to be better than average, but since the measure of a team is built on the..

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