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1 Min Read
Field Data Insight: Average Number of Customer Visits in the U.S.

Insights and Studies

Field Data Insight: Average Number of Customer Visits in the U.S.

Matthew Brogie

Did you know? According to Repsly's field data reports, the average field representative in the U.S. completes 7.32 customer visits every day!

3 Min Read

Time Value of Data: Preventing Client Data Decay

Matthew Brogie

The principle of temporal depreciation applies to many things in life, like the value of money and biological aging. And it also applies to one of the most discussed topic of the decade - data. ..

2 Min Read
Why 'Convergence' Matters to Field Based Businesses

Insights and Studies

Why 'Convergence' Matters to Field Based Businesses

Matthew Brogie

In recent years, ‘Convergence’ has become a popular buzzword in business. What is it and why should you care? The Aberdeen Group defines it as an “experience in which all employees are connected (..

4 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 4 of 5)

Choosing a Strategy for Building a Merchandising Team (Part 4 of 5)

Matthew Brogie

Over the last few weeks we’ve explored approaches to outsourcing your merchandising team, highlighting the flexibility, coverage and leverage these options provide, particularly for surge and highly..

5 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 3 of 5)

Choosing a Strategy for Building a Merchandising Team (Part 3 of 5)

Matthew Brogie

Over the past few weeks I’ve been exploring the different approaches to building retail merchandising team. The crux of the issue centers on the most basic business decision: How can you get enough..

4 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

CPG Team Management

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

Matthew Brogie

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..

3 Min Read
What You Need to Know about Employee Performance Ratings

CPG Team Management

What You Need to Know about Employee Performance Ratings

Matthew Brogie

As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..

4 Min Read
Driving Your Field Team to Fight for the 'First Moment of Truth'

Team Building

Driving Your Field Team to Fight for the 'First Moment of Truth'

Matthew Brogie

In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you to..

3 Min Read
Introducing New Technology to Reluctant Team Members

Team Building

Introducing New Technology to Reluctant Team Members

Matthew Brogie

You did your research. You identified a need, explored all the solutions, and selected the perfect tool. So what is holding you back?

Managers have difficulty in introducing new software to their..

4 Min Read
3 Fs of Retail Execution for Winning the First Moment of Truth

CPG KPIs & Reporting

3 Fs of Retail Execution for Winning the First Moment of Truth

Matthew Brogie

A. G. Lafley drove success at P&G in large part through his focus on the two key “Moments of Truth” that consumer packaged goods must win in order to survive and thrive. The first moment is when the..

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