Over the last few weeks we’ve explored approaches to outsourcing your merchandising team, highlighting the flexibility, coverage and leverage these options provide, particularly for surge and highly distributed field work. Today we’ll take a look at why you might consider building your own dedicated merchandising team, and some strategies for hiring and managing that team as effectively as possible.
Over the past few weeks I’ve been exploring the different approaches to building retail merchandising team. The crux of the issue centers on the most basic business decision: How can you get enough..
If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..
As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..
In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you to..
You did your research. You identified a need, explored all the solutions, and selected the perfect tool. So what is holding you back?
Managers have difficulty in introducing new software to their..
A. G. Lafley drove success at P&G in large part through his focus on the two key “Moments of Truth” that consumer packaged goods must win in order to survive and thrive. The first moment is when the..
For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of mobile workforce..
Time is a precious commodity for field reps and managers. Between juggling tasks and expectations of multiple parties, field reps and managers are constantly looking for ways to manage their time..
Working out in the field without much supervision is not the kind of role to give to just anybody. Plenty of hiring managers will take on employees who seemed like a great fit for their position at..
There is a fine line to walk between asking for accountability from employees and breaking their trust. Employees who don’t feel that their employers trust them have lower morale and performance than..
