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Navigating Uncertainty: The Key to Success in Today's Retail Landscape

Insights and Studies

Navigating Uncertainty: The Key to Success in Today's Retail Landscape

Matthew Brogie

I’ve been working with retailers and brands since the late 1980s, and have seen at least 4 periods of “extended economic disturbance”. The story has been the same every time, and it holds true in the current climate as well: no one can accurately predict how long or deep it will run, and ‘uncertainty’ is the norm. I’ve also seen the rebounds and am very optimistic about the growth that lies ahead! Those who embrace the challenge, and..

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6 Min Read
Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

Matthew Brogie

In my last post, I wrote about the range of experience we’ve seen with CPG companies in their data maturity, and the types of data points that when harnessed effectively, produce real impact on a CPG..

6 Min Read
Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

Matthew Brogie

In my last blog The Power of Data-Driven Retail Execution I talked about how CPG Brands leverage all kinds of data to inform and improve their retail execution, ultimately increasing sales by driving..

8 Min Read
Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

Insights and Studies

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

Matthew Brogie

We talk a lot about Data-Driven Retail Execution at Repsly. We talk with each other, with our customers, with analysts, partners, and even with our competitors. What is most interesting to me is that..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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4 Min Read
Pro Tips for Making Field Sales Teams Successful

CPG Team Management

Pro Tips for Making Field Sales Teams Successful

Matthew Brogie

This article orginally appeared on the OpenView blog. 

Research shows that a face-to-face request is34 times more effectivethan one made via email. Field sales representatives understand the value..

3 Min Read
Retail Execution 2.0: The Cycle of Continuous Improvement

Merchandising

Retail Execution 2.0: The Cycle of Continuous Improvement

Matthew Brogie

The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the cost..

7 Min Read
What Is Retail Merchandising? (+3 Tips from Winning Brands)

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortarretail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

RETAIL EXECUTION eBOOK

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3 Min Read
2020 Retail Predictions for Boosting In-Store Sales

CPG Tools & Tech

2020 Retail Predictions for Boosting In-Store Sales

Matthew Brogie

We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..

3 Min Read
Cosmetics Merchandising Is the Latest College Craze

Cosmetics Merchandising Is the Latest College Craze

Matthew Brogie

Your favorite beauty products are coming to a college near you.

The field of cosmetics merchandising is rapidly diversifying, and retail giants such as Barnes & Noble are on the forefront of this..

2 Min Read
How a Field Force Manager Spends His Day

Technology

How a Field Force Manager Spends His Day

Matthew Brogie

We previously discussed how a field rep spends his day. Now, let’s dive into how his field force manager spends his day.

A typical field force manager juggles multiple responsibilities at once, each..

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