Bad Assumption #7: Executives Are Interested in Offerings
This is the seventh post of a seven-part blog series on "Bad Assumptions" that salespeople make in the sales process.
Companies that don’t provide messaging guidance on how to make calls on executives do a disservice with the significant amount of product training they provide. In today’s buyer environment, it seems sellers have limited opportunities to share that knowledge because most mid-level and below staff prefer to get their..