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Everything You Need to Know About Field Marketing

Everything You Need to Know About Field Marketing

Frank Brogie

Field Marketing Definition

Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Field marketing initiatives include promotions, demos, and direct sales.

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4 Min Read
How to Win Better Shelf Placement

Supply Chain Management

How to Win Better Shelf Placement

Frank Brogie

Once you've managed to get your product into a grocery store, your work has just begun.

Although a retailer might have agreed to put your item in his store, that doesn't mean you get prime real..

4 Min Read
How to Get Your Product on The Shelf in Any Store

CPG Team Management

How to Get Your Product on The Shelf in Any Store

Frank Brogie

An effective product pitch is essential to any brand marketing strategy.

For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..

4 Min Read
How to Sell Expensive Medical Devices & Equipment [Free Template]

Field Sales

How to Sell Expensive Medical Devices & Equipment [Free Template]

Frank Brogie

Selling expensive medical devices is no easy task.

Hospitals take procurement very seriously, which means you need to work diligently to capture the trust of potential buyers. But that can be..

3 Min Read
The Anatomy of the Perfect Medical Sales Process [Free Template]

Field Sales

The Anatomy of the Perfect Medical Sales Process [Free Template]

Frank Brogie

You might think you have it down, but you can always improve your sales process.

You and your team of sales reps need to constantly tweak the sales to continue moving customers down the sales funnel..

3 Min Read
3 Strategies to Impress Hospital Administrators Between Sales

Field Sales

3 Strategies to Impress Hospital Administrators Between Sales

Frank Brogie

A successful sale is far from the end of your job.

In fact, once you've closed a sale, you need to work even harder to ensure that hospital administrators, surgeons, nurses and all the other..

5 Min Read
3 Ways to Juice Up Your Beverage Sales

3 Ways to Juice Up Your Beverage Sales

Frank Brogie

There are countless beverage sales techniques out there, but not all have what it takes to be successful.

With dozens of brands to choose from - whether it's juice, water, tea, soda, or something..

5 Min Read
Field Marketing Software: The Present and Future of Business Growth

Technology

Field Marketing Software: The Present and Future of Business Growth

Frank Brogie

As small businesses fight to stand out in an increasingly competitive consumer landscape, merchandisers need to utilize every weapon in their arsenal to win the marketing battle. That's where field..

4 Min Read
3 Steps to Freshen Up Your Grocery Merchandising Strategy

3 Steps to Freshen Up Your Grocery Merchandising Strategy

Frank Brogie

New competitors are jumping into the grocery merchandising game all the time. 

Nontraditional retailers, such as Amazon, are expanding their presence in the grocery industry by building..

5 Min Read
3 Software Trends to Rule the Retail Game

3 Software Trends to Rule the Retail Game

Frank Brogie

It's no secret the retail industry is always changing. New software is constantly being introduced, and merchandisers have to decide which technologies to implement to help jumpstart their..

4 Min Read
Everything You Need To Know About Grocery Merchandising

Everything You Need To Know About Grocery Merchandising

Frank Brogie

Grocery merchandisers need to step up their game to compete in an increasingly competitive marketplace.

Amid emerging trends, a diversifying industry and changing consumer preferences, it's more..

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