Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact on a brand’s growth and success at the point of sale.
But as deep an impact sales and demo teams can have on a brand’s retail strategy, they’re often limited by just how much of that impact they can prove to their clients. Without a clear..
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
![How to Use POS Data for Intelligent Retail Execution [Free Guide]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/american-blond-hair-coffee-1210531-min.jpg?width=480&height=252&name=american-blond-hair-coffee-1210531-min.jpg)
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the highlights..
In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in 2018,..
You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..
Executing well at retail is something that every brand must master if they want to succeed. Once customers are already in the store, how do you get them to interact with and eventually buy your..
If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..
![How to Use Merchandising to Become Your Retailer's Favorite Supplier [Podcast]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/background-business-clean-811101-min.jpg?width=480&height=252&name=background-business-clean-811101-min.jpg)
At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on..
Every industry has its Super Bowl, and for brands who sell at grocery stores there’s no doubt that’s Natural Products Expo West. For four days every March, more than 3,000 food and beverage brands..
For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..
