How Field Teams Can Use Syndicated Sales Data to Find Opportunities for Growth
For many CPG brands, purchasing syndicated sales data from IRI or Nielsen is a critical part of understanding the journey their products make from distribution through to purchase. Sure, your distribution data can tell you exactly what you shipped to each retailer and when, but it does little to help you understand what happens to your products between when they arrived at the store through the back door and when they left in a..