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Building Product Line Sheets: 3 Tips and Examples to Remember

CPG KPIs & Reporting

Building Product Line Sheets: 3 Tips and Examples to Remember

Erin P. Friar

For businesses trying to push products into retail stores, having a well organized retail line sheet to present is critical. The line sheet is a document that the business can hand over to a retail buyer that quickly and easily presents all the information needed to determine if the products are a good fit for the retail location. Here are three things about line sheets businesses should keep in mind during design.

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3 Min Read
Top 5 Resources on Millennials for Business Leaders to Follow

Insights and Studies

Top 5 Resources on Millennials for Business Leaders to Follow

Erin P. Friar

As of 2015, the Millennial generation now makes up the majority of the workforce; with that fact comes all the unique workplace expectations and aspirations Millennials carry. To attract, hire, and..

3 Min Read
Top 5 Resources on Employee Engagement for Business Leaders

Accountability

Top 5 Resources on Employee Engagement for Business Leaders

Erin P. Friar

Employee engagement is crucial to competitive success, improved communication, and higher rates of retention. Due to the recent focus of research and input on this issue, there is a large..

2 Min Read

Technology

3 Reasons to Start Encouraging Online Reviews Now

Erin P. Friar

Online reviews can be a tricky area for businesses. Overwhelmingly, online sentiments about businesses are reflecting on a negative experience. Positive comments do appear, and those can be..

3 Min Read
Top 5 Pain Points of Field Team Management

Team Building

Top 5 Pain Points of Field Team Management

Erin P. Friar

Field Team Management is an immensely demanding job. Managers must constantly coach their reps, update them on organizational changes, assess territory success, and develop business strategies. And..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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2 Min Read
3 Rules for Seasonal Employers to Follow

Team Building

3 Rules for Seasonal Employers to Follow

Erin P. Friar

Summer is here, which means an increasing amount of organizations such as landscapers, house painters, and delivery companies are in the process of hiring seasonal employees. Best practices..

2 Min Read
Beverage Packaging Trends You Should Know for 2016

Packaging

Beverage Packaging Trends You Should Know for 2016

Erin P. Friar

Last year, Bevnet magazine released The Ultimate 2015 Food and Beverage Trend List. In addition to the helpful information on restaurant trends, this list offered the top packaging trends dominating..

3 Min Read
Toby Desforges: 3 Ways to Revolutionize Shopper Research

Insights and Studies

Toby Desforges: 3 Ways to Revolutionize Shopper Research

Erin P. Friar

This week, we spoke with the founder of the international consulting firm Engage and co-author of The Shopper Marketing Revolution Toby Desforges. He offered solutions to what he sees as the three..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

RETAIL EXECUTION eBOOK

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3 Min Read
Tammy Katz: Retail Strategies for Every Small Business

Accountability

Tammy Katz: Retail Strategies for Every Small Business

Erin P. Friar

This week, we spoke with Tammy Katz, CEO of Katz Marketing Solutions and Adjunct Professor of Brand Management at The Ohio State University about retail strategies for small business. Here are three..

3 Min Read
How You Know Your New Hire is Ready for the Field

Team Building

How You Know Your New Hire is Ready for the Field

Erin P. Friar

There are numerous pieces of advice written on both the process of hiring and training a new hire. Yet, there is another critical step managers must make before a new hire makes the transition into..

3 Min Read
3 Creative Ways To Attract Consumers at Summer Promotions

Field Marketing

3 Creative Ways To Attract Consumers at Summer Promotions

Erin P. Friar

The summer season is upon businesses, and that means it is time for outdoor promotions. Your business may be promoting at a fair, a sporting event, or in any other arena that attracts large crowds,..

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