2021 is shaping up to be filled with opportunities and obstacles for CPG businesses and their field teams. COVID-19 cases continue to rise, vaccination campaigns are slower than anticipated, and continued economic uncertainty looms large; but most brands are optimistic they can get back on track in the year ahead. What are the opportunities awaiting in the year ahead? And what issues are keeping industry experts up at night? We asked..
At Repsly, we’re constantly thinking about how we can continue to provide additional value to CPG brands and their field teams to win more at the shelf. In doing so, we’ve created the Drive to Growth..
What can CPG brands expect in a post-pandemic phygital world? And how can you be prepared for it? After all the uncertainty of 2020, it’s understandable that brands want to predict what to expect in..
While CPG brands across the globe were forced to re-examine the way they do business in light of the global pandemic, the Repsly team has stayed committed to continuing to improve our product and..
There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..
If you missed our webinar on “How Kraft Heinz and Relentless Trade Achieve Success,” fear no more! We’ve recapped last week’s conversation which gave an inside look at how these two CPG industry..
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Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time...
Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level..
Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..
In today’s world of retail, CPG companies spend on average up to nearly one-third of its revenue on trade promotions, and for good reason – it’s an easy and great differentiator to set themselves..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
