Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers are the first line of sales, making products appealing to the distributors, brokers, and retailers in charge of selling them to consumers.
Here's everything you need to know about the role of trade marketing manager:
![3 Best in Class Beverage Marketing Strategies [Examples]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-511509201-min.jpg?width=480&height=252&name=iStock-511509201-min.jpg)
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